December 12, 2010


Here's an example of somebody who lived his life like a Samurai. Tokyo based photographer, Yasumasa Yonehara has been a free lance photographer his whole proffesional life. Living life with - out fear and breaking conservative norms in his home of Japan. He has managed to become part of Japan's commercial and popular culture. As one of Japan's most sexually expressive photographers; he showcases Japan's female cliques and subcultures. Using Japanese young, hip and beautiful women as muses for his photographs; he engages the viewer by using the subject and plays with the 'male gaze'.

He has worked with big brands such as ; G - Shock, Clot , KIKSTYO , Levix x Fenom just to name a few. His book Tokyo Amour is a testament to what he is known for in Japan.
And early this year, he did a book with Theresa Fu who is a Hong Kong Cantopop singer, film and television actress, and model.
He is proof that you don't have to go up the common 'elite - path' of being corporate slave and you can be who you want to be if you just stick to it.
His books are available in store now.
The Collective.
7274 Malugay St. San Antonio Village Makati.
Come and get them.

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