"...H&M [is] going luxury rather than Lanvin is going public."
Lanvin's collection for H&M will be unveiled three weeks before (Nov. 2) the collection hits 200 H&M stores (Nov. 23) worldwide through a "special film" which will be released virally on HM.com.
Alber Elbaz, Lanvin's artistic director speaks on the collaboration.
He is the man behind the monumental trends of today- "ribbon, bows, pearls, raw edges, sumptuous color and metallic embellishment" - just to name a few.
(via Highsnobiety.com, HM.com)