June 13, 2010


"VÆL is a premium brand extending the range of mobile societies (Gesellschaft). We engineer and manufacture soft goods for the wandering global creative class. Using top-shelf components like Vibram™ soles and US hides, VÆL delivers unparalleled quality and coveted advances in materials and technology. We undertake this design project with commitment to best practices in human rights and ecological sourcing."

VÆL footwear is designed for men who desire to be seen as iconoclasts. They are not satisfied with the current offerings from CLAE or Creative Rec. They have an understanding of VISVIM and Dior-Homme, but refuse to pay $500 for a pair of sneakers.

They want subtle style cues, while letting the quality of the details in the shoes speak for them. The US-Hide full-grain leathers, the Italian Vibram Soles and European lasts are what set VÆL apart from the current offerings from most of the noise that is coming out of China footwear factories.

VÆL Project is culmination of the vision of the founder and owner, Coleman Horn. After selling his previous brand, M3dium, Coleman began a worldwide search for new inspiration to truly capitalize on the spirit of M3dium. However, this time it was going to be different - All of the difficult lessons that Coleman learned through starting, building, and selling M3dium would be infused with a fresh design doctrine that creatively evolves classic silhouettes. VÆL Project
began to take shape in November 2007 with the official launch of the brand during the PROJECT trade shows that following January .

In order to progress the brand, we have assembled a Board of Advisors that will offer their immense experience in guiding our strategic, operational, and design decisions. We have agreements from the following industry veterans:

  • Shawn Stussy The Godfather of Streetwear with his brand, Stussy.

  • Danny Kwock The founder of Quicksilver and President of Quicksilver Communications

  • Thom McElroy The founder of Volcom & McEroy Communications

  • Mossmo Giannulli The founder of his namesake brand, Mossimo

  • Robert Beauchamp Former Executive Editor of GQ and Executive Fashion Director for Esquire Magazine

"The brand is based on travel in a simple way. Whether it’s walking in a city all day where comfort is an issue, or out at a bar where style is paramount, we have engineered VÆL footwear to maximize all these aspects."

Vael offers true value to a market who is smarter by the bill and who's taste combines both function and class.

BLACK BOOK design is proud to launch VAEL project here in MANILA this coming JUNE 19.
Come on down...see what the future of sneakers are.


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