June 17, 2010
THE VAEL PROJECT LAUNCH @ BLACKBOOK
What is the Vael Project?
“Vael designs are urbane, cultured and streetwise and indicative of Horn’s perspective on conventional fashion.”
Where function and fashion co-exist in the realm of footwear, Coleman Horn is undoubtedly the deciding creator. Horn typifies a character out of an Ayn Rand novel paired with a piece of Willy Wonka gum – the more you chew the more complex flavors erupt. Horn is 34% urban, 29% edgy, 23% sleek, 18% cosmopolitan with a dash of hip-punk and his shoe designs reflect such. Any who have followed his designing career with Medium would not be surprised to learn that after taking a walk about the globe exploring, tasting, and experiencing he would emerge bearing a love child of sorts. He handcrafted the first creations of Vael in a soddy workshop while holed up at his parent’s homestead on the salty coast of Maine.
Vael footwear is primarily useful to increase the circumference of area traveled by those who wear them (a shoe’s function), sophisticated enough to be classified as timeless, and edgy enough to be worn by those with fashion-forward discernment (the deck shoe transformed by textured canvass fabric). Vael designs are urbane, cultured and streetwise and indicative of Horn’s perspective on conventional fashion.
A shoe that travels well is a shoe that is created by one who is well traveled. And for the worldly man, a shoe fit for function but sleek enough to be worn by the unpretentious fashion forward type could only be the creation of someone who has experienced the grit of life.
In these precarious financial times where judicial decisions are mandatory for most budgets, the addition to any shoe collection should include a Vael shoe. If limited to three pairs – go for a gym shoe, a Geoffrey Rush dress shoe, and by all means, a Vael shoe. You simply cannot go wrong. If nothing else, you will substantially increase your ability to walk greater distances while making a solid statement that you do give a damn.
-- From The Vael Project Files
COME IN BLACKBOOKdesign @ 7274 MALUGAY ST., SAN ANTONIO VILLAGE , MAKATI @ THE COLLECTIVE
ON JUNE 19 STARTING 5 PM
10 % DISCOUNT ON ALL VAEL PURCHASES FOR THIS DAY
10% DISCOUNT IF YOU AVAIL OF A FULKA SHIRT TO MATCH YOUR SHOES!
FREE BOOZE FREE FOOD!
WITH A SHORT FILM PROJECTION BY MARCO LIMJAP!
COME AS YOU ARE