VAEL PROJECT

A SHOE THAT TRAVELS WELL IS A SHOE THAT IS CREATED BY ONE WHO IS WELL-TRAVELLED from marco limjap on Vimeo.

directed, shot, and edited by Marco Limjap for BLACKBOOKdesign

Music: Marlena Shaw - California Soul

See you all tomorrow!! 5 pm! bring cash!

THE VAEL PROJECT LAUNCH @ BLACKBOOK

What is the Vael Project?

“Vael designs are urbane, cultured and streetwise and indicative of Horn’s perspective on conventional fashion.”

Where function and fashion co-exist in the realm of footwear, Coleman Horn is undoubtedly the deciding creator. Horn typifies a character out of an Ayn Rand novel paired with a piece of Willy Wonka gum – the more you chew the more complex flavors erupt. Horn is 34% urban, 29% edgy, 23% sleek, 18% cosmopolitan with a dash of hip-punk and his shoe designs reflect such. Any who have followed his designing career with Medium would not be surprised to learn that after taking a walk about the globe exploring, tasting, and experiencing he would emerge bearing a love child of sorts. He handcrafted the first creations of Vael in a soddy workshop while holed up at his parent’s homestead on the salty coast of Maine.

Vael footwear is primarily useful to increase the circumference of area traveled by those who wear them (a shoe’s function), sophisticated enough to be classified as timeless, and edgy enough to be worn by those with fashion-forward discernment (the deck shoe transformed by textured canvass fabric). Vael designs are urbane, cultured and streetwise and indicative of Horn’s perspective on conventional fashion.

A shoe that travels well is a shoe that is created by one who is well traveled. And for the worldly man, a shoe fit for function but sleek enough to be worn by the unpretentious fashion forward type could only be the creation of someone who has experienced the grit of life.

In these precarious financial times where judicial decisions are mandatory for most budgets, the addition to any shoe collection should include a Vael shoe. If limited to three pairs – go for a gym shoe, a Geoffrey Rush dress shoe, and by all means, a Vael shoe. You simply cannot go wrong. If nothing else, you will substantially increase your ability to walk greater distances while making a solid statement that you do give a damn.


-- From The Vael Project Files

COME IN BLACKBOOKdesign @ 7274 MALUGAY ST., SAN ANTONIO VILLAGE , MAKATI @ THE COLLECTIVE

ON JUNE 19 STARTING 5 PM

10 % DISCOUNT ON ALL VAEL PURCHASES FOR THIS DAY

10% DISCOUNT IF YOU AVAIL OF A FULKA SHIRT TO MATCH YOUR SHOES!

FREE BOOZE FREE FOOD!

WITH A SHORT FILM PROJECTION BY MARCO LIMJAP!

COME AS YOU ARE

WHAT IS VAEL?

"VÆL is a premium brand extending the range of mobile societies (Gesellschaft). We engineer and manufacture soft goods for the wandering global creative class. Using top-shelf components like Vibram™ soles and US hides, VÆL delivers unparalleled quality and coveted advances in materials and technology. We undertake this design project with commitment to best practices in human rights and ecological sourcing."

VÆL footwear is designed for men who desire to be seen as iconoclasts. They are not satisfied with the current offerings from CLAE or Creative Rec. They have an understanding of VISVIM and Dior-Homme, but refuse to pay $500 for a pair of sneakers.

They want subtle style cues, while letting the quality of the details in the shoes speak for them. The US-Hide full-grain leathers, the Italian Vibram Soles and European lasts are what set VÆL apart from the current offerings from most of the noise that is coming out of China footwear factories.

VÆL Project is culmination of the vision of the founder and owner, Coleman Horn. After selling his previous brand, M3dium, Coleman began a worldwide search for new inspiration to truly capitalize on the spirit of M3dium. However, this time it was going to be different - All of the difficult lessons that Coleman learned through starting, building, and selling M3dium would be infused with a fresh design doctrine that creatively evolves classic silhouettes. VÆL Project
began to take shape in November 2007 with the official launch of the brand during the PROJECT trade shows that following January .

In order to progress the brand, we have assembled a Board of Advisors that will offer their immense experience in guiding our strategic, operational, and design decisions. We have agreements from the following industry veterans:

• Shawn Stussy The Godfather of Streetwear with his brand, Stussy.


• Danny Kwock The founder of Quicksilver and President of Quicksilver Communications


• Thom McElroy The founder of Volcom & McEroy Communications


• Mossmo Giannulli The founder of his namesake brand, Mossimo


• Robert Beauchamp Former Executive Editor of GQ and Executive Fashion Director for Esquire Magazine
  

"The brand is based on travel in a simple way. Whether it’s walking in a city all day where comfort is an issue, or out at a bar where style is paramount, we have engineered VÆL footwear to maximize all these aspects."

Vael offers true value to a market who is smarter by the bill and who's taste combines both function and class.

BLACK BOOK design is proud to launch VAEL project here in MANILA this coming JUNE 19.
Come on down...see what the future of sneakers are.

KEEP GLUED TO THIS SITE.

Vael Project In Manila

Terminatrix

Brogue Boot

Deckard Boot

Vael Project was created by Coleman Horn , who was a former senior designer for brands like Nike and Ralph Lauren. Coleman Horn also notes, Shawn Stussy as a direct unofficial partner when designing the Vael Project sneakers. Vael Project is an up and coming shoe brand that was launched as early back as Autumn/Winter 08. This brand is relatively fresh and their concepts and direction for creating products is influenced by the love for diversity that mixes brownshoe or "classic" shoes with the sneaker aesthetics. But the difference between a Vael Project shoe and other sneakers out there is that , design wise... There is no shoe that is for everybody. every shoe they offer is a cross - breed of the classic Ralph Lauren western lifestyle i.e. woodsy / cowboy / americana , Nike's eye for technicality in design and also Timberland's functional sentiments. Each shoe supports a look. There may be a boot or a deck shoe or a tennis shoe but the diversity in styles is what makes this brand so interesting.

This type of shoe is not for the eye of a sneaker - head that is dedicated to the common skate-board or basketball shoe but for people who have a good eye for a classic and at the same time fresh design. It'll take a little getting used to for the Philippine masses but that's not really why I appreciate things like these. I'm really digging the Deckard Boot and the Brogue Boot as it fits my style. I'm already on my way to get one. What's good about these sneakers and it's design diversities is that you can tyle them whichever way you like as it does not shove a look upon you because of it's "classic" feel.

The best thing about this brand is that it's available here now. You can check their facebook page so you can schedule a private viewing.

Read more about them as they were featured in slamxhype.com and see the heat they can produce on VaelProject.com.